In the U.S., the number of people who streamed YouTube or YouTube TV on their TV screens in December 2020 increased by 20% from the start of the year. To find out what was behind this growth, we turned to the people who know the space better than anyone else — YouTube creators. Discover what six creators think is behind the new trends and changing consumer behaviors.
How 3 top brands transformed their video ad strategies to follow the views
Consumers are watching more videos, especially on connected TVs. And advertisers are following them. Discover 3 brands that reinvented their ad strategies to meet new consumer behavior, on- and off-screen.
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