We're granting access to Google's inclusive marketing toolkit
An individual sees almost 2 million ads per year. "That means almost 2 million ways we, as the advertising industry, could be helping people see themselves positively and authentically reflected," writes Google CMO Lorraine Twohill. But she adds that most ads, including many of Google's, have portrayed historically marginalized communities in ways that are harmful or stereotypical. And that's only if they get included in the first place.
Google believes in the power of sharing what we know, so that our tools and resources can help tackle our biggest societal challenges, including addressing inequality in advertising. That is why we are making our internal marketing toolkit, All In, available to everyone, to help make change a collective reality. We work with hundreds of agencies, and sharing what we have learned about diversity in marketing with our agency partners has made a world of difference.
This toolkit covers race, disability, socioeconomic status, age, sexual orientation, gender, and more. Teams of all sizes can find guides to help them build the right team, make inclusive creative choices, hold each other accountable, and eliminate stereotypes in marketing.
"This toolkit is not a silver bullet, and it will evolve over time," writes Twohill, "but it's a starting point for others to avoid the same mistakes we did. … Because change can only happen when we are all in."
The past year has thrown new and unique challenges to creatives around the world. We asked industry experts, from the chief creative officer of Ogilvy Frankfurt to the general manager of Coca-Cola Korea, how they're adapting to meet ever-changing audience needs and expectations, building specifically for online video, and evolving their approaches to storytelling. Two key takeaways: Think like a consumer and put data to better use.
This email was sent to firstname.lastname@example.org because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please unsubscribe here (this is a one-click opt-out).
I'm actually from NYC and know firsthand that this city can overcharge you for cramming you into a box, so my caveat with the hotel wasn't the space. Ace Hotel New York: Even the 'Mini' room is awesome - See 2103 traveler reviews, 981 candid photos, and great deals for Ace Hotel New York at Tripadvisor Ace Hotel. 20 West 29th Street, Gramercy, New York (NY), United States, 1000 Ace Hotel New York Mini Room The hotel features 275 beautifully appointed guest rooms These rooms have a full or queen size bed, a private bathroom, original art, vintage furniture, free WiFi and a fully stocked minibar. How far is Ace Hotel New York from the center of New York? Ace Hotel New York is 1.6 miles from the center of New York. What are the check-in and check-out times at Ace Hotel New York? Check-in at Ace Hotel New York is from 3:00 PM, and check-out is until 12:00 PM. How much does it cost to stay at Ace Hotel New York? The prices at Ace Hotel New York may
New resources for you to keep your community connected and make an impact NEWSLETTER Helping creators earn more and diversify their revenue on Facebook Creators, of all shapes and sizes, just like you, build vibrant communities across Facebook and our suite of apps. Our goal is to ensure that you have the tools and support that you need to earn money and thrive – below are some exciting updates about our progress, tools you can take advantage of right now and what we're working on. From 2019 to 2020, the number of creators earning the equivalent of $10,000 USD per month grew 88% and content creators earning $1,000 per month grew 94% ( Purchasing power p
Available Emergency Locksmith Brooklyn NY has been active in the Consumer Services field for over years. Available Emergency Locksmith was founded in Brooklyn , New York . The approximate annual revenues of Available Emergency Locksmith Brooklyn NY are between $50.000 to $99.999 , and from our latest information. Since it was founded, Available Emergency Locksmith from Brooklyn , New York has managed to offer quality services to all clients. Available Emergency Locksmith offers Consumer Services services in Brooklyn , New York . You can read more about this company on ustobiz.com Brooklyn is a city in the state of New York , which you can read about on Wikipedia You may also be interested in: Pellegrino's Deli Cafe If you want to know more companies in New York, please visit www.oneandonlyny.org